I can’t believe May is already upon us. When I look back at all of our achievements, I am overwhelmed with excitement over the progress Lyoness has made over the last month. On April 3, 2011 Hubert Freidl, our Lyoness founder and I began our very first North American Tour. It was a memorable month as we traversed the continent visiting 8 different cities in 13 days. We were met with warm receptions and large crowds wherever we went. 

We began our tour in Toronto, the hub for Lyoness Canada, where we were pleased to announce our new Loyalty Partners in the gas and food sectors. After receiving a standing ovation in Montreal, we headed to our beautiful home office for Lyoness America in the Empire State Building in New York. The great cities of Chicago and Las Vegas followed, where the crowds were so passionate we could see the vision for Lyoness America truly take shape. Heading further West to Los Angeles and Vancouver, we continued to be greeted by more and more dedicated individuals. Finally our trip culminated at the The Hard Rock Hotel in Hollywood, Florida where we announced our new local Loyalty Partners to an enthusiastic crowd. The energy of south Florida can’t be beat! 

Since we began Lyoness America, Inc. from south Florida, leaders have been developing all across the continent. Lyoness America has come so far and we can’t wait for it to keep growing. To that end, we revisited six of the cities with Mario Hoffmann, our Vice Director of European Sales to hold workshops with all our leaders for an incredible learning experience. 

What an unbelievably simple concept, shop, make money and help change the world by preserving life through education. We can all make a big difference in many people’s lives because TOGETHER, WE ARE STRONG! I am honored and humbled to lead you. 

See you soon! 

Best Regards, 

Mitchel Buchwalter 

CEO of Lyoness America, Inc