Letter from CEO Mitch Buchwalter

5/6/2011 

I can’t believe May is already upon us. When I look back at all of our achievements, I am overwhelmed with excitement over the progress Lyoness has made over the last month. On April 3, 2011 Hubert Freidl, our Lyoness founder and I began our very first North American Tour. It was a memorable month as we traversed the continent visiting 8 different cities in 13 days. We were met with warm receptions and large crowds wherever we went. 

We began our tour...


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