trevor gillespie

Content Marketing for Network Marketers

Most people just starting off with Internet Marketing think that Pay per Click is the best way to get fast results. This, however is often a big mistake, the majority of Pay per Click advertisers loose money, get discouraged and call it a day. There are many reasons for that, firstly Google are pretty strict with what they will allow, so it may take a while to get your ad approved. Then, there is cost, unless you’re using a pretty obscure keyword, it is going to be pretty expensive, and finally you will be competing against companies with bigger budgets and better copywriters than you.

So although you can achieve reasonably quick results with PPC, it is a short term strategy which will cost you dearly unless you are an expert. Also, your ad can be withdrawn at any time, the cost per click can increase and you are heavily reliant on Googles ever changing rules and the famous Google Slap.The internet is all about content, and content is king, that is why if you can combine original content with the right keywords and set it up correctly you will get a constant flow of traffic to your site. If your site is selling something that people want, and they can find it, you will soon be in the money.

Marketing On A Shoestring

Where do you find good content?

There are numerous content sources on the web, the best are often to be found in ezines such as http://www.ezinearticles.com http://www.hubpages.com and others.

Once you decide what you want to write about, you can head off to these directories, read about your topic and take notes, watch some videos on video sites and then just sit down and focus on writing an article that combines the best of what you’ve found and your own conclusions. There are so many machine written articles that an article that is well written and useful will attract traffic and readership. The traffic will be slow initially but if the article is good, it will gather speed, and others may take it and publish it on their website.

The idea is to have your article send the reader back to your blog or money making site, and therefore you will hyperlink your article back to your own site. On your site you will provide further information and offer the reader to opt in to your mailing list. Very few people will buy anything until some form of communication has been established, unless of course it is exactly what they are looking for and it’s at the best price possible (say a specific TV set or hi fi, that they have already reserached and decided they want).

So, the article you write should just be an introduction to your topic, enticing the reader to head back to your site for more.

How to get traffic to your content?

There is immense competition out there, but very few people know how to create a ton of traffic to their site and here is the method I use to get thousands of viewers to my site:

1. Write an article based on a long tail keyword that has fewer than 30,000 monthly searches, simply use the Google Keyword tool.  Then go and post different versions of the article, changing the title and re writing the paragraphs and submit to a few of the following sites:

http://www.squidoo.com
http://www.hubpages.com
http://www.livejournal.com
http://www.wetpaint.com
http://www.wordpress.com
http://www.vox.com
http://www.opera.com
http://www.blogspot.com
http://www.ezinearticles.com

Make sure that each one of these points back to your own site, use anchor text based on your keyword research.

2.  Write a short overview of each one of your aritcles and post to:

http://www.digg.com
http://www.propeller.com
http://www.bumpzee.com

3. Use Social bookmarking sites to point to the articles and overviews from steps 1 and 2:

http://del.icio.us/
http://www.stumbleupon.com
http://www.spurl.com
http://www.reddit.com
www.simpy.com

4. Take the RSS feed from the blog sites and social bookmark them through

http://www.pingomatic.com

Once you’ve done that you will start receiving traffic to your site. I know it sounds like a lot of work, but once you see the results you will realize that this is a great way to achieve results for no cash. You can add articles daily or weekly and increase your traffic dramatically.